Private Labels in Durable Consumer Goods

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The complexity of the modern distribution often forces the handler of the distributing channel to accept very limited contribution margins in order to sell Branded products at competititive prices.

Instead of this, by purchasing directly the same kind of products from the Original Manufacturer and using on them a Private Label, the handler of the distributing channel can easily achieve a better profit and image at a level simply impossible with   products from third parties.

The shop selling an electronic product bearing its own private label can therefore offer an high quality product at a very competititive price without sacrifying cthe contribution margin.

MICAF SRL  has almost 20 years experience in to the development of Private Label line up's as well as into the design of the Labels themselves.

Last updated: 23/09/2013